The Paris Olympic Games finally came to an end. The courageous efforts and outstanding performances of Chinese athletes showcased the confidence and spirit of the China and also demonstrated the Chinese energy to the world. Apart from athletes, in Paris, groups of Chinese spectators dressed in red also became an eye-catching scenery.

The Concorde Square in Paris hosted a variety of competitions, including 3x3 basketball games. The War Horse Energy Cheering Squad, consisting of Chinese around the world, drew particular attention. They always arrived early at the court, gathered together in uniformed cheering outfits. Whenever China scored, their passionate cheers would echo through the stadium.

War Horse organized basketball fans to fly from China to Paris specifically for this event. Upon their arrival in Paris, they gathered local Chinese and formed this War Horse Energy Cheering Squad, cheering for Chinese athletes and passing energy.

"We brought national flags, cheering slogan boards, and War Horse Energy gift boxes prepared by fans from all over the country. There was a signed basketball from the 2008 Olympic men's basketball team members, a 'Galloping Horse’painting indicating the upcoming success hand-drawn by He Jialin, a member of the Chinese Art Volunteer Association, socks embroidered by players from ”Village BA”, customized War Horse Basketball Academy jersey and War Horse Beverange to help them replenish energy. This gift box came from 2024 War Horse Energy Night event and gathered blessings from all sides. It  was brought from China to Paris across thousands of miles, so that Chinese athletes could see the cheering energy of Chinese in a foreign land." War Horse Energy Cheering Squad representative Wang Xiang excitedly introduced this gift box in the 3x3 men's basketball match between China and Serbia.

In 2024, a year of Olympics,  Reignwood Group launched a series of sports events, art exhibitions, calligraphy and painting communications, basketball public welfare events, and hip-hop dance shows, etc., themed on the "Cheer for the Olympics" campaign. This series of activities not only enriched the spiritual and cultural life of the public, but also further deepened the public's understanding and identification with the Olympic spirit. Among the abovementioned activities, the War Horse Energy Cheering Squad is an important part of the "Cheer for the Olympics" campaign arranged by Reignwood during the Olympics. It is a carefully organized Olympic Games spectating activity by national energy drink brand War Horse, aiming at spreading the Olympic spirit, promoting diverse cultural exchanges and carrying forward the sports spirit of China.

To welcome the Olympic Games, War Horse launched a series of activities themed on the "Cheer for the Olympics·Gather Energy from Everyone" in 2024. In May, Olympic popularization activities were held in Dongguan, Changsha, Guangzhou and other places across the country to promote Olympic culture. In June, the War Horse Basketball Challenge landed in Guizhou and Fujian, where grassroots basketball enthusiasts actively participated. In July, the War Horse Basketball Energy China Tour was launched. The caravan traveled thousands of miles across China, spreading Olympic culture and gathering blessings with energy from people of different ethnic groups. On July 14th, over a thousand basketball enthusiasts and a number of basketball stars gathered in Dongguan, the City of Basketball, to hold the grand event, the War Horse Energy Night 2024.

Domestic beverage brand War Horse has been committed to promoting the deep integration of public fitness and health for years, and has continuously carried out sports and cultural activities of basketball, hip hop dance and the like. At the same time, War Horse has also supported a number of young athletes pursuing their dreams on the international stage. Zhang Ning, the captain of the Chinese 3x3 men's basketball team for the Paris Olympics, is a War Horse-sponsored athlete. After receiving blessings from fans all over the country on the Olympic stage, Zhang Ning also gave outstanding performance to show the Chinese energy. In Paris, Zhang Ning scored a total of 49 points, ranking second among all participating players.

It is reported that “Cheer for the Olympics”War Horse Public Welfare Basketball Court is also about to be completed. More and more basketball youths will be able to realize their basketball dreams through War Horse Basketball Academy. They will be encouraged to keep loving basketball, dare to dream, and spread their positive energy!