On October 5, 2025, the War Horse Championship Cup Grand Finals concluded successfully in Guizhou, marking the birth of this year’s champions and the perfect finale of the 2025 tournament jointly created by War Horse Energy Drink and its sponsored team BLG.

Just weeks earlier, on September 21, BLG — sponsored by War Horse — had claimed the LPL Annual Championship title. The back-to-back triumphs highlighted War Horse’s deep involvement and remarkable results in China’s esports scene this year. War Horse Energy is becoming the Synonym of Chinese esports, resonating with the 490 million Chinese esports fans.

Spanning over five months, the 2025 War Horse Championship Cup generated over 260 million exposures and reached more than 100,000 people, traveling through five major cities across China.
From Xi’an to Urumqi, Changsha, Dongguan, and finally Guizhou, the War Horse Energy Bus carried the heat of competition nationwide, drawing countless amateur esports talents into the spotlight.
This wasn’t just a tournament — it was a grand celebration of War Horse’s passion and professionalism, fully embodying the brand’s energy and spirit.

Showdown at the Ancient Village featured with the appearance of Elk, BLG.

The Grand Finals took place at Wujiang Village in Zunyi, Guizhou, where professional-level competition met the charm of a historic setting. War Horse Energy Drink fueled the players throughout, ensuring they stayed at peak performance.

BLG’s Elk (Zhao Jiahao), the 2025 LPL Champion, made a surprise appearance to cheer on participants and joined a fun show match with fans.The final battle saw top teams clash in a thrilling showdown — and in a heartfelt moment, the 2024 and 2025 champions faced off together, embodying the enduring spirit of esports: “Legacy Never Ends, Passion Never Dies.”

With thunderous cheers echoing through the ancient village, War Horse vividly illustrated the essence of “Chinese Esports, Epic War Horse”, showcasing how the fire of competition can inspire a broader cultural and social resonance.

Upgraded Vision — Pioneering a New Chapter in Esports

On May 4, War Horse officially announced its strategic partnership with BLG, a move that empowered the 2025 War Horse Championship Cup to achieve a qualitative leap forward.

Throughout the tournament, BLG invited fans nationwide to join the War Horse esports campaign, with star players like Elk personally engaging with fans at the Guizhou Finals.

This deep collaboration with a top-tier professional team demonstrated War Horse’s strong resource integration capabilities in the esports sector.

By expanding its footprint and city coverage, the 2025 tournament amplified the influence of esports across regions — igniting the dynamic synergy of “Esports + City Culture.”

Nine Years of Dedication — Forging the Benchmark of Chinese Esports

Though the 2025 War Horse Championship Cup has drawn to a close, War Horse’s commitment to advancing Chinese esports continues unabated.

Since 2017, when it became the official and exclusive beverage partner of the LPL, War Horse has sponsored major events such as PUBG and CFPL, hosted its own War Horse Energy Cup and Championship Cup, and forged long-term partnerships with BLG.

Over nine years, War horse has invested tens of millions to energize the industry, growing alongside China’s esports evolution.

“Chinese Esports, Epic War Horse” is not just a slogan — it’s a promise in action, reflecting the brand’s determination to nurture the ecosystem and elevate Chinese esports to the global stage.

As the Worlds Championship (S Series) draws near and the global spotlight turns to China, War Horse — as the “most well-known energy beverage in Esports” — calls on every fan to “ Drink War Horse and Support Esports”,.

Next, War Horse will host a live viewing event at the LPL Main Arena in Chengdu, continuing to energize fans across the nation.
Its unremitting investment and innovation symbolize the thriving momentum of China’s esports industry — a force destined to open an even brighter new chapter.