From December 2 to 5, the 2025 Boao Forum for Entrepreneurs was held in Boao, Hainan, under the theme “Connecting the World, Leading the Future: New Opportunities in the 15th Five-Year Plan.” Reignwood FMCG Group attended the forum for the fifth consecutive year. As the exclusive title sponsor of the Health Run Campaign , War Horse officially launched its redesigned red can on-site and showcased six new sugar-free sparkling flavors, including Summer Lemon and Pineapple Grapefruit.

During the launch ceremony, seven energy pillars were lit sequentially, while a drone formation took to the sky to present the new product visuals. The collective debut of the refreshed red can and six “refreshing and great-tasting” sugar-free sparkling flavors variants attracted widespread attention from forum guests and runners alike, signaling a new energy drink lineup tailored to younger consumer trends.

Li Jianjun, Executive Vice President of Marketing at Reignwood FMCG Group, noted in his speech that unveiling the new products at the forum’s 10th anniversary marked an important step for War Horse to articulate its renewed brand values through a platform of thought exchange and dialogue.
“Today’s energy drinks are no longer just about stimulation and replenishment,” Li said. “They also reflect young consumers’ pursuit of health, vitality, and lifestyle. We hope to deliver lighter, crisper, and more everyday-friendly drinking experiences that energize our consumers.”

The new product launch represents the culmination of War Horse’s ongoing product upgrades in recent years and aligns with the industry’s evolution toward healthier, younger, and more scenario-driven offerings. Meanwhile, the classic red can War Horse has undergone a visual refresh, featuring a more impactful and youthful design to enhance brand recognition, improve shelf presence, and strengthen consumer reach.

The redesigned packaging and new flavors will first be launched in southern markets such as Guangzhou and Shenzhen. Xu Dezhi, Head of Reignwood FMCG Group  Southern Region, stated that the Boao Forum serves as a key platform where industrial trends intersect with healthy lifestyles. Launching new products at the forum’s 10th anniversary is both a proactive response to health and innovation trends and a strategic upgrade following War Horse’s eight years of brand development.
“We hope to showcase the continuous exploration and achievements of China’s energy drink industry in health-oriented and youth-driven innovation,” Xu said.

According to data, War Horse has sold over 6.3 billion cans since its launch, with distribution across more than one million retail outlets nationwide. The brand has established a strong presence among youth communities such as esports, basketball, street dance, and marathons. The introduction of six sugar-free flavors responds directly to the evolving needs of younger consumers and will further expand War Horse’s product structure, health concept, and consumption scenarios.

Along the Health Run course, multiple sugar-free carbonated products were provided as energy supplies for runners for the first time. Their light, crisp taste and immediate energy-boosting effect received widespread positive feedback from participants.

As the new products roll out nationwide, War Horse will continue to focus on the philosophy of “energizing,great-tasting and crisp,” driving innovation to deliver more diverse and scenario-adapted energy solutions for the next generation of consumers.