From July 26 to 28, the 2024 Zhangbei Music Festival came to a successful end. The three days of hot sunny weather did not repel the enthusiasm of music fans. The traffic on the scene was busy, making this vast grassland lively. Star singers such as Xu Wei, Da Zhangwei, Chen Chusheng, Zheng Jun, Richie Jen, Hao Yun and well-known bands such as Face and Hanggai gave their performances respectively. Familiar folk, pop and rock songs one after another, arousing the passion of 150,000 music fans. They all sang together, making the atmosphere  warm.

Refresh and restart, super lineup with motorcycle elements revive the fest!

Founded in 2009, Zhangbei Music Festival used to break the Asian record with 300,000 people participating over three days, making it the domestic outdoor music festival with "the largest number of participants and overall scale". This year is the 15th anniversary of the fest and marks a new restart. Themed on “to the youth”, “being young”and “fervent life”, the fest invited an all-star lineup and innovatively added a motorcycle challenge. Therefore, the fest this year attracted many motorcyclists to participate.

War Horse supports young people to dare to play, music and motorcycle ignite the fest.

As a more popular energy drink brand among young people, the original IP of Warhorse, War Horse Dare to Play, this time closely combined the cool and fashionable attributes with music and motorcycle.

Warhorse and singer Hao Yun together launched a riding tour, inviting motorcyclists to ride to Zhangbei. Dozens responded to the call and gathered from different places. Many of them expressed that this was a very memorable journey.

At the festival, there was a popular "second spot" created by the War Horse brand area. It was equipped with a big screen so that people could see what was happening on the main stage in real time. Moreover,  Face, Hao Yun and other singers came to the spot to interact with fans.

During the event, the sun was blazing, and War Horse brand area was full of people.  Iced War Horse drink was ready to replenish the energy of the music fans so that everyone could enjoy the fest better. War Horse also arranged a lot of wonderful interactions at the scene, combining  games with music, attracting many audience to participate. Many music fans said, "War Horse knows us so well. The design is full of ideas!"

This music festival, War Horse effectively opened up the young consumer circle through the association of music, motorcycles, camping and other popular outdoor consumption scenes. It not only led to the growth of real-time sales on the spot, but also strengthened the awareness of tens of thousands of music fans on the energy properties of War Horse, which is "providing energy for young people at any time".

War Horse Dare to Play is an original IP of War Horse brand, which has been committed to excavating young people with personality and attitude, supporting them to adhere to love, imagination, dare to play and create. In this music festival, War Horse once again stood together with young people, promoting communication with music and enhancing brand goodwill. In the future, War Horse will continue to promote product energy attributes, further penetrate the brand into areas of sports, esports, fashionable activities and more.