Rock and romance became the defining themes of July in Xinjiang!From July 12 to 13, the 2025 Xinjiang Super Strawberry Music Festival came to a close after two days of immersive revelry!

Leveled up line-up set the stage ablaze!

For the third consecutive year, the Strawberry Music Festival has been held in Xinjiang, carrying the love and passion of countless music fans.

This year, the Strawberry Music Festival featured a fully upgraded lineup and stage design. With three dynamic stages and over 30 top-tier artists and fan-favorite bands—including Xu Wei, Zhao Lei, Second Hand Rose, and Prism—the festival delivered a rich mix of rock, folk, and pop that ignited the energy of nearly 80,000 fans on-site.

Apart from the surge of music, fans were also met with surprise and heartfelt moments!

This Strawberry Festival was infused with rich exotic vibes, thanks to a vibrant showcase of Xinjiang’s unique cultural elements throughout the site. War Horse Energy Drink once again joined forces with the Strawberry Music Festival, this time as the official beverage station sponsor, setting up across the grounds to provide fans with ice-cold War Horse drinks for an instant energy boost anytime, anywhere.

Tailored for the local vibe, War Horse also introduced a Xinjiang-exclusive iced smoothie with Xinjiang pancake on top , blending refreshing energy with regional flavors—an absolute timely energy supply under the scorching summer sun.

There was also an eye-catching War Horse boy group with their signature cooler bags, a variety of fun interactive games, and a thoughtful free ice-refill service—making the War Horse brand zone a magnet for young fans looking to cool off and recharge!

One fan waiting in line shared, “Seeing War Horse here made me so happy! In this kind of heat, after jumping along with the music for hours, all I want is a sip of energy drink to get back in shape and power through to the final song.”

Love and energy beneath the Tianshan Mountains

The Marriage Registration Office of Shuimogou District, Urumqi, set up a special pop-up marriage registration booth at the festival, where multiple couples tied the knot amidst the cheers of thousands people.

War Horse was there to witness these bold declarations of love, presenting newlyweds with an exclusive gift—a helicopter ride experience—to take in the breathtaking beauty of Xinjiang from above.

For everyone who dares to love, it was a moment to remember!

Love lifts a girl’s dream

At the festival, a young girl in a wheelchair was helped by War Horse staff to reach the front row. Holding up a banner that read, “This is the bravest moment of my life,” she caught the attention of the big screen. In a wave of warmth and solidarity, the crowd lifted her up, giving her the chance to interact with her favorite band.

This touching moment of pure, heartfelt energy moved the entire audience.

The energy partner of youth—War Horse brings brand warmth to life through action

Rooted in a deeper understanding of consumer needs and local culture, War Horse continues to explore new ways to connect with young audiences. Through thoughtful engagement, the brand brings its warmth to life—empowering every passion with real, refreshing energy.

Fueled by energy, it’s time to ignite with War Horse!